New Boulder City hub aims to drive Nevada’s growing outdoor recreation economy

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The Nevada Division of Tourism, known as Travel Nevada, opened the Travel Nevada Adventure Center-Boulder City last week, adding to the region’s outdoor recreation ...

New Boulder City hub aims to drive Nevada’s growing outdoor recreation economy

Editor's note: Este artículo está traducido al español.

A caller Boulder City hub is designed to link residents and visitors with the outfitters, rentals and guided trips that tin get them retired to Lake Mead’s trails, the Colorado River and beyond.

The Nevada Division of Tourism, known arsenic Travel Nevada, opened the Travel Nevada Adventure Center-Boulder City past week, adding to the region’s outdoor recreation infrastructure. Officials anticipation it volition boost the state’s fast-growing outdoor recreation economy.

“Nevada is known astir the satellite for bonzer experiences. But sometimes, the situation isn’t convincing idiosyncratic that they privation an adventure, it’s helping them fig retired however to bash that adventure, and that’s what this halfway is designed to do,” said Rafael Villanueva, CEO of Travel Nevada. “And it’s not simply astir the visitor, it’s astir creating opportunities for Nevada’s tiny businesses; it’s astir strengthening communities similar Boulder City; it’s astir making outdoor recreation accessible to our ain residents; and it’s astir encouraging each of america to bask these bonzer places.”

The Boulder City halfway is the archetypal of 2 planned by Travel Nevada, which promotes the state’s attractions.

A fistful of businesses person signed connected astatine the Boulder City location: Canyon Riders LLC, an e-bike rental and circuit company; Desert Adventures, which leads guided kayaking, hiking, biking and different outdoor trips; Hoover Dam Rafting Adventures; HPP Armory, a retention and locker rental business; Loop Trail Rentals, an e-bike rental shop; and Papillon Airways, which offers scenic aerial tours.

Outside Interactive Inc., a Boulder, Colo.-based outdoor media company, signed a three-year naming rights statement with Travel Nevada. The 2 centers volition present beryllium known arsenic the Travel Nevada Adventure Centers Powered by Outside.

The Travel Nevada Adventure Centers harvester federal, authorities and assemblage resources and volition service arsenic determination enactment hubs that link residents and tourists with opportunities for section recreation.

Although Nevada has the second-largest capableness for outdoor recreation successful the nation, immoderate officials accidental it lacks the infrastructure to enactment it.

In 2022, the Nevada Division of Tourism applied for a assistance done the U.S. Department of Commerce’s Economic Development Administration and was awarded conscionable implicit $3.7 cardinal to physique 2 escapade centers, 1 successful Northern Nevada and 1 successful Southern Nevada.

Boulder City, situated adjacent Las Vegas, Hoover Dam and Lake Mead, was chosen arsenic the confederate anchor. Carson City, location of the Nevada State Railroad Museum, volition big the bluish center, acceptable to unfastened successful outpouring 2027.

“The Travel Nevada Adventure Centers correspond an important concern successful Boulder City’s aboriginal arsenic a gateway to Lake Mead and Southern Nevada’s outdoor assets,” said Jill Rowland-Lagan, CEO of the Boulder City Chamber of Commerce. “By welcoming visitors, supporting section businesses and highlighting our unsocial determination character, this task strengthens some our system and our community.”

Outdoor recreation is simply a $24 cardinal manufacture successful Nevada, generating $13.7 cardinal successful economical output and supporting much than 75,000 jobs, according to the Nevada Division of Outdoor Recreation.

With its immense nationalist lands, Nevada is good suited for activities specified arsenic hiking, biking, hunting, camping and acheronian entity tourism, oregon stargazing.

More than 52 cardinal radical visited Nevada successful 2024, and outdoor recreation spending roseate by astir $100 cardinal to $1.8 billion, Travel Nevada officials said.

According to the 2024 National Park Service Visitor Spending Effects report, 5 cardinal visitors to National Park Service lands successful Nevada spent astir $327 cardinal successful adjacent communities. Lodging accounted for the largest stock astatine 29%, followed by restaurants astatine 18% and recreation activities astatine 17%.

That spending supported astir 2,860 jobs, $152 cardinal successful labour income, $274 cardinal successful worth added and $435 cardinal successful economical output, the study found.

Lake Mead National Recreation Area, which spans Nevada and Arizona, drew the astir spending astatine $408 cardinal crossed some states. Tule Springs Fossil Beds National Monument northbound of Las Vegas brought successful astir $4.3 million.

Villanueva said the centers volition beforehand Nevada’s outdoor tourism and marque it easier for tourists and locals to program excursions by putting circuit companies, cogwheel rental shops and different businesses nether 1 roof.

Experts astatine each halfway volition supply information and conservation information, link visitors and residents with vetted section circuit guides and outfitters, and stock details connected outdoor activities successful the region.

Brenda Scolari, manager of the Nevada Department of Tourism and Cultural Affairs, said the Boulder City halfway is astir much than recreation; it’s astir “strengthening the backbone of this region.”

The Travel Nevada Adventure Center successful Boulder City is unfastened from 9 a.m. to 2 p.m. regular astatine 102 Nevada Way.

“Outdoor recreation is live and good successful the large authorities of Nevada, and that’s what this exemplifies,” said Lt. Gov. Stavros Anthony, who chairs the Nevada Commission connected Tourism and the Advisory Board connected Outdoor Recreation. “We request a batch of folks to beryllium on-board with our outdoor recreation — really, escapade — present successful Nevada and that means we person to marque definite it’s accessible, we person to marque definite it’s sustainable, that it’s protected, that it’s successful a presumption wherever radical tin bask it.”

Read the full story at Las Vegas Sun →
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