Seeking’s Las Vegas founders look to redefine the dating platform

Brandon Wade launched SeekingArrangement.com in 2006, creating a platform that linked wealthy, typically older men with younger women in arrangements that could involve financial support, gifts or companionship. The Wall Street Journal later dubbed him Mr. Sugar Daddy after the site gained notoriety. Wade, a Las Vegas entrepreneur and MIT graduate, went on to found other unconventional dating services, including WhatsYourPrice.com, where members bid money for a first date, and MissTravel.com, where travelers covered a companion’s expenses. Critics labeled the businesses as forms of prostitution, and Wade intensified the debate with a 2014 CNN opinion piece in which he wrote, “Love is simply a conception invented by mediocre people.” His perspective on relationships has since shifted. Wade met his fourth wife, university student Dana Rosewall, on his platform in 2020, and the couple married in 2022 without a prenuptial agreement. At the time Wade was 51 and Rosewall was 21. In 2022 SeekingArrangement was rebranded as Seeking.com as the company repositioned itself as a luxury dating site under the slogan “Date radical who marque beingness better.” By 2024 Wade and Rosewall assumed the roles of co‑CEOs. The platform now declares on its homepage that “sugar dating and each forms of transactional relationships are strictly prohibited.” The Review‑Journal spoke with Wade, now 56, and Rosewall, 26, at Seeking’s Las Vegas headquarters. Their responses have been edited for brevity and clarity. When asked why he moved the business to Las Vegas, Wade said, “I moved present successful 2009 for tons of reasons. When I archetypal launched a concern successful San Francisco, my contented was hiring and keeping people. This is simply a overmuch much business-friendly situation and I was capable to prosecute and support radical here. That was my main issue. The Bay Area is conscionable overmuch much competitory that way.” Regarding the biggest challenge of being married and co‑CEOs, Wade replied, “I deliberation the challenge, arsenic with immoderate benignant of co-things, is astir alignment and the quality to communicate. We pass