Major Strip operator’s new loyalty tier will require $1.5M in spending

Caesars Rewards is introducing a new loyalty tier that will be invitation‑only for customers. The tier, named Caesars Olympus, is set to launch in January, with founding members receiving notification in February, according to Caesars’ website. Entry into the tier starts at 300,000 credits, although reaching that threshold does not automatically grant membership. Accumulating 300,000 credits would require an estimated $1.5 million in spending. Situated above the current top tier, Seven Stars, Olympus credits can be earned through gaming, dining, entertainment, partner purchases and hotel stays. Additional credits are available via wagering on Caesars Sportsbook, the Caesars Palace online casino, the Horseshoe online casino and the World Series of Poker online. Olympus members will accrue reward credits 40 percent faster than those in existing levels, receive suite upgrades and gain invitations to exclusive events, including a seven‑day annual retreat, according to Caesars. The inaugural founders’ event is planned for March at Caesars Palace. A dedicated loyalty card for Olympus members will be issued beginning February 1. Caesars Entertainment, based in Reno, operates 54 properties across North America, nine of which are located on the Las Vegas Strip. The company is currently navigating a potential ownership takeover by Houston‑based Fertitta Entertainment, led by Tilman Fertitta, who also serves as the U.S. ambassador to Italy and San Marino.