Apple unveils latest iPhone lineup, including a foldable model called Duo

CUPERTINO, California — Apple connected Wednesday unveiled its latest procreation of iPhones, including a wide anticipated foldable mentation called Duo.

The company’s caller CEO, John Ternus, who took implicit from Tim Cook connected Sept. 1, introduced the latest lineup astatine the Steve Jobs Theater.

After cycling done different updates to the iPhone, the Apple Watch and AirPods on with artificial quality advances, Ternus told the assemblage that “actually determination is 1 much thing,” successful a motion to the trademark operation from Jobs that Jobs himself borrowed from the 1970s detective amusement “Columbo.”

Called Duo, the telephone has the “largest show ever connected an iPhone, yet fits into your pocket,” Ternus said.

The telephone opens to a 7.6 inch show that is 80% larger than the newest iPhone 18 Pro. It volition fto radical usage an Apple Pencil connected the phone, a capableness antecedently reserved to iPad users.

Duo, Ternus said “will redefine the acquisition of utilizing a foldable phone.”

The Duo besides lets users divided the surface to usage 2 antithetic apps connected the device, oregon 2 windows the aforesaid website for things similar examination shopping.

New iPhone 18 models

The iPhone 18 Pro and 18 Pro Max, Ternus said, bring improvements to the battery, camera, and performance. They volition commencement astatine $1,199 and $1,299, respectively. The Duo starts astatine $1,999. Customers tin preorder the phones starting connected Sept. 12 and they volition beryllium disposable connected Sept. 18, though the Duo volition beryllium disposable connected Oct. 23.

The caller models diagnostic a agelong artillery beingness — 45 hours of video playback for the Pro Max — and faster charging. The camera offers what Apple called “cinematic effects” from regular video captured connected the phone, arsenic good arsenic caller options for manual controls and “smart absorption tracking,” which lets users absorption connected a azygous moving subject, specified arsenic a kid during a shot game.

Apple is besides focusing connected Siri’s caller AI capabilities with the caller phones, emphasizing privateness and information to basal isolated from rivals who are further on successful incorporating AI.

Many of Apple’s biggest rivals, specified arsenic Samsung, Motorola and Google, person already travel retired with foldable smartphones. But Apple is not 1 to unreserved connected caller technologies.

“The foldable motorboat is consecutive retired of Apple’s playbook: Wait for the merchandise to enactment retired its kinks and for the marketplace to connection glimpses of viability, past participate and signifier the category,” said Forrester expert Dipanjan Chatterjee. “The quality is that foldables inactive correspond a minuscule stock of the smartphone market. The trial of Apple’s ambition volition beryllium whether it tin grow that niche into a meaningful caller segment.”

Compared with earlier generations, the iPhone 18 costs astir $100 much owed partially to a planetary representation spot shortage. The iPhone 17’s terms ranges from $799 to $1,999 depending connected the model.

Earlier this year, Apple unveiled artificial quality advances, including upgrades to its Siri assistant, emphasizing a absorption connected privateness and day-to-day usage arsenic the institution tries to drawback up with rivals connected AI.

Ternus takes halfway stage

The keynote code for Ternus astatine the tech giant’s office successful Cupertino, California, volition acceptable the code for his imaginativeness of Apple’s future, Chatterjee said.

“John Ternus inherits possibly the astir palmy user exertion juggernaut successful modern times. That is some a boon and a load for him. Tim Cook’s perfected execution, scale, and monetization acceptable a precocious bar, and Ternus indispensable widen that run,” Chatterjee said. “But helium indispensable prolong that momentum portion positioning Apple to disrupt itself successful the adjacent future, erstwhile the iPhone, oregon immoderate smartphone for that matter, volition cease to beryllium the consumer’s superior conduit to the world.”

Last year’s iPhone 17 lineup, which included a caller ultra-thin model, has been selling well. That procreation saw a caller slimmed-down exemplary that adopted the “Air” sanction that Apple already utilized for its sleekest iPads and Mac computers.