Adidas is suing Australian statement White Fox for selling and advertizing apparel with a four-striped design, arguing it is "deceptively similar" to the German brand's chiseled logo.
The sportswear elephantine said it had repeatedly asked White Fox to halt selling and promoting the apparel since March, but the Sydney-based institution refused.
The fast-fashion online retailer is fashionable with teenagers and young adults successful Australia, the UK and the US, and has relied connected billboards, autobus advertizing and influencers - often university-aged - to turn its profile.
The Australian instrumentality firms representing Adidas and White Fox some declined to remark connected the case, the archetypal proceeding owed to statesman connected Friday.
In Federal Court documents, Adidas states that its three-striped plan has a "substantial and invaluable reputation" successful Australia, wherever it has been trademarked since 1957.
The institution says since astatine slightest March, White Fox has been selling and advertizing apparel with 4 parallel stripes of adjacent width, which it claims is an infringement of Adidas's trademark.
White Fox's designs are "substantially identical with oregon different deceptively similar" to Adidas, the institution claims.
It besides argues that White Fox's advertisements for its four-striped apparel and White Fox-branded socks diagnostic radical wearing "genuine" Adidas items.
This mightiness pb Australians to deliberation Adidas is associated with White Fox and has approved of the design, the documents claim.
The institution says White Fox is "taking advantage" of Adidas's reputation, "drawing an relation successful the minds of consumers" of the 2 brands, oregon astatine slightest "sailing adjacent to the wind".
Adidas, which reported €24.8 cardinal (£21bn; $28bn) successful gross successful 2025, is besides seeking damages, saying White Fox indispensable wage them the nett from the products positive involvement and costs.
English (US)·