Why Newcastle are changing club badge

Sincity Press Staff 7 hours ago 2 min read 3
Sincity Press Brief

Newcastle United supporters are set to vote on a new crest as the club look to change their badge for the first time since 1988.

Newcastle United supporters are acceptable to ballot connected a caller crest, with the nine poised to alteration their badge for the archetypal clip since 1988.

The existing emblem is fashionable with supporters, but Newcastle consciousness it "struggles to execute successful a modern setting".

"Its intricacies and irregularities marque consistent, high-quality reproduction intolerable - from modern integer platforms to broadcast environments and merchandise," the nine said.

Newcastle's plans to update the crest were archetypal publically mooted successful May 2025.

The nine person discussed "potential routes forward" with the instrumentality advisory committee and surveyed 19,500 members and play summons holders.

Supporters' feedback helped signifier the options, which volition yet beryllium presented connected the ballot.

A full of 84% of those surveyed made it wide they wanted Newcastle to "honour our heritage" alternatively than wholly overhaul the crest.

Supporters besides ranked which elements of the existent crest they believed were astir important, including the castle, seahorses, achromatic and achromatic shield and ribbon.

Eligible voters - a radical that comprises play summons holders, members and anyone who purchased tickets for 2 oregon much women's location matches past play - volition prime their favoured plan during a two-week model successful August.

BBC Sport asked supporters for their views and 1 respondent, Ian, suggested voters should person a "none of the supra option".

"It's hard to accidental supporters are getting their accidental erstwhile the nine came retired and said this is happening whether anyone likes it oregon not," added another, Matt.

"These caller crests correspond a simplified, homogenised mentation of everything that has ramped up post-Covid.

"I tin already spot the last product; a stripped-down mentation of a crest that is much caricature than typical of thing meaningful."

However, Newcastle protagonist Phil highlighted however the nine "at slightest look to beryllium listening to fans alternatively of barrelling into immoderate soulless, firm design".

Another supporter, Andy, "loves" the existing badge, but besides stressed "we person to recognize that things change".

"Whatever marque you look at, determination has been improvement to conscionable the demands of the modern world," helium added.

"We should beryllium nary different. It seems similar they're trying to spell astir it successful the right, respectful way, but we person to fto it happen."