What can the Las Vegas Strip do to bring back mass-market appeal?

What can the Las Vegas Strip do to bring back mass-market appeal? Las Vegas Review-Journal – July 10, 2026, 6:00 a.m. The median household income of Las Vegas visitors has risen since the COVID‑19 pandemic, reflecting a shift toward a more affluent clientele. According to Placer.ai, visitors from January through May 2019 reported a median household income of $93,200. During the same period in 2026, that figure climbed to $101,100. Nevertheless, the Strip’s median household income dipped on several large‑scale event days, indicating that such gatherings attracted a broader cross‑section of visitors and helped restore mass‑market appeal.