Sir David Beckham has netted a £38.5m payout from his sports, fashion, and media concern aft the 2026 Men's Football World Cup helped it bring successful grounds profits.
The erstwhile England star's DRJB Holdings, which includes the Beckham brand, reported an astir £50m nett successful 2025, a 46% leap compared to a twelvemonth earlier. Sales roseate from £72.2m to £84m.
The emergence was driven by a slew of advertizing partnerships struck successful the runup to the tournament, including with Bank of America, McDonald's, Verizon, and PepsiCo Lay's.
Sir David, Britain's archetypal billionaire sportsman, was commonly seen successful adverts during the summer's World Cup.
In the US, it was hard for fans to ticker a crippled without coming crossed Beckham successful adverts for Stella Artois, Home Depot and Lay's crisps - known arsenic Walkers successful the UK.
Sir David besides launched menswear collections for Hugo Boss past year, arsenic good arsenic a brace of Adidas Predator shot boots and an eyewear scope with Italian glasses shaper Safilo.
Revenues astatine DRJB, of which Beckham owns astir half, were boosted by maturation successful Beckham's wellness supplements concern too.
DRJB paid its shareholders £38.9m, followed by a peculiar £46.6m outgo aft the extremity of the fiscal year.
Sir David's stock of those dividends would person been astir £38.5m owed to however overmuch of the institution helium owns.
The remainder of DRJB is owned by New York-based Authentic Brands Group, which besides owns Reebok, arsenic good arsenic the rights to different personage brands specified arsenic comedian and histrion Kevin Hart.
Authentic's amusement main enforcement Corey Salter said the show showed Sir David's sanction is "one of the astir almighty planetary brands successful sport, lifestyle, amusement and overmuch more".
"It's been an outstanding year, from caller partnerships to important philanthropic campaigns and wide marque growth," helium said.
Sir David previously drew criticism for associating himself with a state wherever same-sex relationships are amerciable by acting arsenic an ambassador for the 2022 Men's Football World Cup successful Qatar.
"It was an important contention and 1 I was arrogant to beryllium portion of," helium said astatine the time, adding that helium had engaged with the LGBTQ assemblage during the tournament.
English (US)·