Matcha and protein pivot pays off for Greggs as profits rise

Greggs's pivot towards healthier products and trending drinks has helped it boost sales, with the bakery concatenation reporting a 20% emergence successful nett implicit the archetypal fractional of the year.

Greggs, the UK's largest fast-food chain, has launched a scope of caller products this year, galore of which latch onto trends specified arsenic high-protein salads and matcha.

Greggs's main enforcement Roisin Currie antecedently told BBC News the emergence of weight-loss drugs has led customers to to look for "smaller portions", which could impact its bottommost line.

Total income for the bakery topped £1.1 cardinal for the 26 weeks to the extremity of June - 7.2% higher than the aforesaid play a twelvemonth ago.

Pre-tax nett for the archetypal fractional of the twelvemonth was £76.0m - up from £63.5m for the archetypal six months of 2025.

Currie said the institution was "broadening and innovating our paper successful enactment with changing tastes and trends".

The institution relaunched its crockery scope successful May, "adding macromolecule and accrued prime for customers".

It is besides trying to entreaty to "new and younger customers" done its caller iced matcha lattes, and to health-conscious consumers by making nutritional accusation connected its labels clearer.

Greggs, which has much UK outlets than McDonald's, opened 34 stores successful the archetypal fractional of 2026. That brings the full to 2,773, taking into relationship 31 store closures.

More than fractional of the caller openings were successful areas with nary Greggs stores wrong a mile. A akin proportionality opened distant from the High Street successful locations including petrol forecourts, supermarkets, retail parks, hospitals and assemblage campuses, it said.

Currie said Greggs is monitoring lawsuit behaviour to guarantee caller stores boost visits "without cannibalising existing store sales".

She besides said Greggs had nary terms rises planned aft its breakfast, luncheon and "big" deals went up successful May, pursuing aggregate hikes past year.

"Our prices are successful a bully spot and we volition present beryllium moving hard to support the user and making definite that we tin connection that worth passim the remainder of the year," she said.