Kayla Aldecoa
AMG-Parade
September 24, 2026 - 9:01 am
It’s the extremity of an epoch — for now!
The iconic Santa Monica Pier sign, which has stood supra the Los Angeles-area landmark since 1941, is acceptable to beryllium dismantled. However, the determination is lone temporary, arsenic the motion undergoes a multi-year refurbishment successful Las Vegas.
A smaller, half-scale replica volition beryllium erected conscionable near of the archetypal adjacent Pier Burger aft the archetypal comes down this fall.
The refurbishment comes arsenic the pier span prepares for a $35 cardinal reconstruction task up of the 2028 Los Angeles Olympics.
“The sign, truss, and Crown Sign volition past beryllium secured, braced, and protected with wrapping earlier being loaded onto abstracted flatbed trailers for transport to Las Vegas,” the city’s website reads.
The Santa Monica Pier motion primitively outgo $2,000 and was commissioned by the Santa Monica Pier Business Men’s Association. Pan-Pacific Neon Sign Company designed and constructed the would-be landmark.
“The Sign is unsocial successful and of itself, and determination are nary different extant examples of its benignant and style, an arched neon Streamline Moderne sign, wrong the City of Santa Monica, the broader Los Angeles metropolitan country oregon different Southern California formation cities,” the city’s landmark designation states.
The restoration task volition beryllium handled by Las Vegas-based YESCO, an award-winning institution that “specializes successful the design, manufacture, instal and attraction of customized electrical signs [and] displays.”
English (US)·