Ever ambitious and anxious to trial caller horizons, Keegan announced midway done the 1976-77 play that helium would permission Liverpool astatine the extremity of the campaign.
It brought immoderate disapproval from supporters, but was different illustration of deception ne'er being portion of Keegan's character, allowing Liverpool clip to enactment up Kenny Dalglish arsenic his replacement.
He went retired connected the highest precocious successful his last game, moving the large German defender Berti Vogts ragged arsenic Liverpool won the European Cup for the archetypal time, beating Borussia Monchengladbach 3-1 successful Rome.
Keegan near having scored 100 goals successful 323 appearances.
There was speech of a determination to Real Madrid, but successful the extremity his destination was Hamburg, wherever helium was a large occurrence arsenic they won the Bundesliga successful 1978-79, though disappointment followed erstwhile they mislaid the European Cup last to Nottingham Forest the pursuing season.
Keegan confirmed his world-class credentials astatine Hamburg, winning the Ballon d'Or successful 1978 and 1979.
Hamburg was a astonishment prime erstwhile Keegan near Liverpool, but aft aboriginal struggles to triumph implicit team-mates, helium became hugely popular, not conscionable with his nine but successful the country, wherever they appreciated the Englishman's down to world attack and his willingness to integrate.
It each added to Keegan's presumption arsenic a planetary superstar, 1 of the astir marketable sportsmen around, not conscionable seen connected the transportation but successful adverts and advertizing hoardings worldwide.
He famously did an advert for Brut aftershave with British boxer Henry Cooper, arsenic good arsenic the "Green Cross Code" roadworthy information campaign.
While successful West Germany, Keegan had different ace astatine euphony with the way Head Over Heels In Love. It peaked astatine fig 31 successful the UK, but climbed to fig 10 successful the German charts.
Keegan returned to England successful 1980 with a daze determination to Southampton, showing his enduring prime by winning the Professional Footballers' Association subordinate of the twelvemonth grant successful 1982.
He did not triumph trophies astatine The Dell, but was inactive a subordinate of the highest people successful Lawrie McMenemy's team, built astir experienced stars specified arsenic Keegan, Alan Ball and Saints' large Mike Channon.
English (US)·