Since the WNBA was founded successful 1996, the league has experienced unprecedented maturation successful caller years, fueled by a caller procreation of stars led successful portion by Las Vegas Aces halfway A’ja Wilson.
Alongside Wilson, caller draftees Caitlin Clark, Paige Bueckers and Angel Reese fertile among the league’s astir marketable players based connected factors including marque partnerships, societal media presence, hunt involvement and on-court performance.
Leading up to this weekend’s WNBA All-Star Game, Wilson ranks conscionable extracurricular the apical 3 successful the precocious released Covers Marketability Index, but sits 2nd successful designation based connected on-court performance, trailing lone Clark.
That ranking could soon alteration arsenic Wilson continues to grow her scope beyond basketball, appearing connected the screen of Vanity Fair’s first-ever sports issue, gracing the iconic Wheaties container and starring successful ESPN’s upcoming docuseries, “Life successful the W.”
While Wilson’s beardown marque partnerships support her among the league’s astir marketable players, little societal media engagement and hunt involvement permission her conscionable extracurricular the apical 3 successful the index, according to Covers. She inactive ranks up of chap WNBA stars Sabrina Ionescu, Sophie Cunningham and erstwhile Aces defender Kelsey Plum.
The four-time league MVP was selected with the No. 1 wide prime successful the 2026 WNBA All-Star Draft.
Wilson and “Team Spoon,” which besides features Clark, Olivia Miles and Jessica Shepard among others, volition look “Team Coop,” led by Hall of Famer Cynthia Cooper, successful the WNBA All-Star Game connected July 25 astatine the United Center successful Chicago.
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