Women Inspiring Nevada: Amy Naples, Chief Marketing Officer, AREA15

Amy Naples, chief marketing officer at AREA15, says her entry into amusement marketing stemmed from recognizing how a large acquisition is represented over a lifetime. That insight, she notes, continues to drive her work on how amusement is presented, experienced and remembered by audiences. Naples’ career has spanned ticketing and amusement marketing, with stints that included working alongside the Phoenix Suns and supporting the 2008 Beijing Olympics and Paralympics. While based in Las Vegas, she managed multimillion‑dollar sales budgets and campaigns for Caesars Entertainment’s residencies, seasonal shows and Strip attractions before taking a sales role at Kirvin Doak Communications. At AREA15, Naples directs marketing, partnerships, digital growth and temporary acquisition for the expanding entertainment district. She led the sales strategy for Zone 2: The Terminals, a 30‑acre expansion that features Universal Horror Unleashed—the first year‑round fear‑based attraction from Universal Destinations & Experiences—as well as new dining options, art installations and additional experiences. Beyond her professional duties, Naples volunteers with Make‑A‑Wish Nevada and WISE Las Vegas, supporting local charitable efforts and advocating for women in the sports and events industries.