From Vegas. For Vegas. Always Vegas.
Station Casinos, the Las Vegas-born locals casino giant, is celebrating its 50th day Wednesday by kicking disconnected a citywide marque run featuring that tagline and unveiling a caller logo crafted from its history.
Inspired by the archetypal Bingo Palace people created successful the 1970s, the caller logo pays tribute to Station Casinos’ beginnings portion introducing a much modern look of the brand.
The family-run institution was founded by Frank Fertitta, Jr., connected July 1, 1976, arsenic The Casino, which rapidly expanded into the Bingo Palace successful 1977 earlier becoming Palace Station successful 1984.
The caller logo was developed with the company’s bequest astatine its center, and it drew inspiration from the company’s archives, including vintage playing cards, casino chips, matchbooks and classical roadside signage, Station Casinos said.
The refreshed wordmark reflects the simplicity of the clip and the distinctive tone of the archetypal plan portion giving the Station Casinos marque a much modern expression, the institution said.
As portion of the caller marque identity, the iconic arch from Bingo Palace’s roadside motion has been reimagined arsenic a awesome of continuity, the institution said successful a quality release, connecting wherever Station Casinos has been with wherever it is going.
The caller logo uncover coincides with Station’s motorboat of its marque campaign, which volition debut astatine Palace Station connected Wednesday up of a drone and fireworks amusement scheduled for 9 p.m. The run volition observe the company’s legacy, transportation to Las Vegas locals and the employees who person served generations of guests. It volition dwell of broadcast spots, societal media activations, photograph booths, customized merchandise and more.
The logo and run were developed successful collaboration betwixt branding and plan workplace The New Company and Station’s in-house selling team.
A limited-time commemorative 50th logo postulation is disposable for acquisition connected $5 and $25 chips astatine the cage and subordinate services, arsenic good arsenic connected complimentary Boarding Pass cards and curated retail items successful the acquisition shop.
The 50th day celebrations volition proceed with peculiar fireworks shows connected the Fourth of July astatine six of Station’s ample properties.
Contact newsman Todd Dewey astatine tdewey@reviewjournal.com. Follow @tdewey33 connected X.
English (US)·