Las Vegas’ newest cowboy‑boots retailer opened its doors on July 29 in Downtown Summerlin. The Tecovas store is situated between a Zales jewelry store and the LoveBug baby store within the open‑air promenade that runs off Sahara Avenue at the 215 Beltway. It carries men’s and women’s boots, cowboy hats, belts, jeans and other apparel, and offers in‑store leather‑goods branding, boot shining and stretching.
During a recent visit the shop displayed a range of exotic‑leather options priced at $385 for goat‑skin, $425 for deerskin, $575 for lizard‑skin, $675 for ostrich‑skin, $995 for alligator‑skin and $1,995 for Nile crocodile‑skin boots.
Kim Heidt, Tecovas’ main retail serviceman based in Austin, Texas, said in an emailed note that customers had asked the brand to come to Las Vegas “for rather a while.” She added that opening a store there was a “natural adjacent measurement for us” as the company expands its footprint.
Heidt also observed, “We spot a batch of accidental successful the market, not lone due to the fact that of the section community, but due to the fact that it's a spot wherever radical from each implicit travel to store and explore,” referring to Las Vegas.
When asked why the brand chose Summerlin, Heidt replied, “Probably astir importantly though, we asked our customers and they voted for Summerlin. We wanted to springiness the locals of Las Vegas their ain store earlier we looked astatine areas adjacent and astir the Strip.”
The Downtown Summerlin location covers 106 acres of retail and dining space. Tecovas noted that Boot Barn already operates in the valley, alongside other western‑wear shops such as Ariat on the Las Vegas Strip, Cowtown Boots on Flamingo Road near Maryland Parkway, and Old Country, a custom footwear maker on Fremont Street in downtown Las Vegas.
Heidt emphasized the craftsmanship behind the product, stating each pair is “built by skilled artisans utilizing premium materials and time-honored techniques with implicit 200 steps successful each azygous brace of cowboy boots.” Concerning exotic leathers she said, “they necessitate adjacent much specialized craftsmanship and sourcing, which is reflected successful the price.”
She concluded with, “At the extremity of the day, we emotion seeing much boots connected feet - ours oregon not - due to the fact that we judge it's a silhouette everyone should person successful their closet to deterioration connected those days erstwhile you conscionable request to locomotion a small taller!”
The article notes that the Wrangler National Finals Rodeo, held each December at the Thomas & Mack Center, drew 175,846 attendees last year according to organizers.
Tecovas was founded in 2015 and now operates more than 60 stores. The company reported gross revenue exceeding $350 million for the past year. Prior to the permanent Summerlin outlet, Tecovas ran a popup shop at the Fashion Show promenade from March through July.
On the broader market, Boot Barn Holdings listed 566 stores as of mid‑year and recorded roughly $226 million in net income during its most recent fiscal year, up from about $181 million the previous year, per a securities filing. Meanwhile, denim brand Wrangler generated $440 million in net income last year, an increase from $366 million in 2024, according to parent company Kontoor Brands.